San Francisco's favorite French bakery, La Boulange, developed a new flagship store in the Union Square area and insite antiques & design was honored to be retained to conceive and execute its design. The program called for a memorable identity. The design concept, inspired by the industrial spaciousness of the interior setting, combined a clean modern loft-like approach with the simple informality of French bistros.

Bold, oversize lighting was used to accent the loft-like interior, and LED track lights were installed to conserve energy. Finishes and colors were carefully selected to evoke the chain's well known brand.

Table bases were re-cycled and powder coated in the store's signature colors and vintage French posters were used throughout to evoke a nostalgic era.

A lively wall of mirrors, framed in baker's pans, added a final touch of whimsy and character.


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This design concept was inspired by a clean modern approach.


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Philosophy

insite antiques & design believes that the creation of beautiful, culturally refined environments can enrich our daily lives in a unique and serene way.

CONTACT
Ina Nouel, Owner
insite antiques & design
3001 Fillmore Street
San Francisco, CA 94123
(415) 305-8152

info@insitead.com
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